Stop Losing Customers “On average US companies lose 50% of their customers every 5 years. …Experience has shown that disloyalty stunts performance by 25 to 50 percent, sometimes more.” - from ‘The Loyalty Effect’ by Frederich F. Reicheld and published in The Harvard Business Review.

Customer Retention is Critical “A 5% increase in Customer Retention can increase profits by 100%”
Retaining more of your current customer base is the most effective way to increase profits. Extensive research published in ‘The Loyalty Effect’ and headlined by journals such as The Harvard Business Review document the power and wisdom of retaining customers.

Stay in Touch Poor service is the number one reason why customers leave, and not paying enough attention to customers is one of the main aspects of poor service. As part of an effort to deliver excellent service and improve customer loyalty, businesses need a more systematic way to communicate with their customers.

Why so Many Prospects Fall Through the Cracks

• In a highly competitive environment, the pressure on sales people to make quota is tremendous. That’s why the vast majority focus on the lowest hanging fruit — the 5 to 10% of leads and prospects who are ready to buy ” right now” or within the next 30 days.
• So what happens to the other 90 to 95% who say, “Call me in three, six, nine or twelve months?” In spite of good intentions and the fact that 83% of these leads will buy from someone within the next 14 months, because of the lack of a follow up system, the reality is that less than 10% will buy from the company generating the original lead.
• What if your reps could stay in touch with the 90 to 95% of those leads automatically, inexpensively and effortlessly? What if you could help them nurture and build business relationships with each prospect over time through a fully automated system? How much revenue could your company generate if you were able to harvest those leads instead of abandoning them? How much would a company pay to get a Star Rep who does all these things? How could you pass up a system that does the work of 10 Star Reps for less that the cost of 1 Rookie Rep???
• What if all follow up correspondence, appointment setting, up-selling, cross-selling and referral generation, was taken care of by a system that made it possible for every sales person to manage 10 times as many prospects as they currently handle?
• Without a system to automate the process, there is no time to nurture these relationships or follow-up with prospects who are not ready buy when we’re ready to sell. The result is three-fold: 1) Sales people end up focusing on the “lowest hanging fruit” — the 10% of prospects who can either buy now or within the next 30 days; 2) Prospects who say, “call me back” in three, six or nine months, end up falling through the cracks and buying from the competition; 3) SMBs end up leaving 90% of their potential revenue on the table.

Attempts to develop and deliver automated solutions that solve these problems typically fall short in three areas:

• Too expensive - The average Customer Relationship Management (CRM) solution costs over $1 million to implement.
• Deployment takes too long - The average CRM installation takes 12 to 18 months.
• Most contact manager systems like ACT, Outlook and Goldmine, are affordable but don’t go far enough in providing the features and functionality necessary to meet the need or solve the problem completely.

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